Hot Pepper Festival Car Show Registration

🌶️ The Journey HQ Hot Pepper Festival Car Show

Get ready for the hottest car show in town! 🔥🚗

Due to downtown construction, the 2026 The Journey HQ Car Show at the Hot Pepper Festival is moving to a NEW LOCATION — putting us even closer to all the action at the main festival!

📅 Saturday, October 31, 2026 @ 8 am 
📍 N Crawford St 

🚗 NEW Car Show Location

This year’s show will take over W. Crawford Street and the Palestine Church parking lot. Cars will line Crawford Street in front of Home Grill Steak House and Double Tap, with additional show parking available at the Palestine Church parking lot.

Car Show Entrance: From Palestine Avenue, turn onto N. Sycamore Street by ETX Balloon Gal at 102 E. Palestine Avenue. Follow N. Sycamore Street straight to W. Crawford Street and follow the event signs into the show.

🏆 Registration — Per Vehicle

• Pre-Registration: $25
• Day-Of Registration Starting at 8am: $30
• Pre-Registration closes: Closing soon!!!

Bring your receipt with your order number to check-in. 

🚫 No re-entry once your vehicle is parked.

📸 Want your ride featured? After registering, you’ll receive a confirmation email with an option to send us a photo and information about your vehicle for a chance to be featured on The Journey HQ’s social media.

🔥 Friday Night Cruise-In

Kick off Hot Pepper Festival weekend with our Friday Night Cruise-In!

📅 Friday, October 30, 2026
⏰ Starts at 3:00 PM
📍 The Journey HQ 806 N Perry St, Palestine, TX 
Then we head to the Palestine Visitors Center & Farmers Market at 6:00pm

🎃 Come Show Off Your Ride!

Enter for a chance to win thousands of dollars in prizes and gift cards from our amazing sponsors and local businesses.

Costumes are encouraged! 🎃🔥

Come out, bring your ride, and be part of one of Palestine’s hottest Halloween weekends!

🚛 Trailer Parking: Tahwahkaro Distillery — 100 N. Church St., Palestine, TX 75801